| The Macintosh Way | |
|---|---|
| Author(s) | Guy Kawasaki |
| Country | United States |
| Language | English |
| Genre(s) | Non-fiction |
| Publisher | Scott, Foresman and Company |
| Publication date | 1990 |
| ISBN | 0-673-46175-0 |
| OCLC Number | 19814888 |
| Dewey Decimal | 338.7/61004165/0973 20 |
| LC Classification | HD9696.C64 A865 1990 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerilla management", the book focuses on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
The book features a foreword by Jean-Louis Gassée.